Bike Ribbon
Made in
Italy
Bike Ribbon is a leading Italian company in the manufacture of handlebar tapes.
It is a reference brand for cyclists, whether they are professionals, experienced amateurs, or simple amateurs.
With its long experience and close contact with the racing world, Bike Ribbon dedicates its know-how and passion to developing even more technical, innovative, and lightweight tapes.
It is also the modernity of the design.
This effort and passion result in a unique range in every detail.
During manufacturing, every effort is made to ensure quality that meets the customer's expectations.
THIS IS THE DIRECT ROUTE TO QUALITY!
NEWS
MUST-HAVE
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ESSENTIAL
THE ORIGINALS
HANDLES
It's always the same story, thinks Ermanno Alberti as he gets on his road bike for the hills of his hometown of Brianza. Each bump and stone is a new shock for the hands holding a handlebar roughly covered with "standard" adhesive tape.
This is how he came up with the idea of covering the handlebars with a thicker and more flexible tape, offering a better grip and greater comfort for the hands.
The problem was how to handle the spiral application needed to cover the entire handlebar: with thicker tape, the overlapping areas would be too thick. It was then that the invention was born: to produce a ribbon whose thickness decreases from the center to the edges.
Ermanno's father, Antonio, was a bicycle saddle maker, so Ermanno went to work in the testing lab. In 1975 he and his wife Rosita created La Spirale snc, the company that still produces the Bike Ribbon brand. During their first shows, they come into contact with the major bicycle manufacturing companies, always looking for products with personalized colors and styles.
To meet market needs, Ermanno creates the first handlebar tapes with striped, geometric and other designs. Joint projects with manufacturers and professional teams, including several champions, have led to incredible progress in innovation and personalization.
Today, BikeRibbon is the natural evolution of Ermanno's drive to innovate and go all the way. The story continues with Edoardo and Stefano, the sons of Ermanno and Rosita, who still run the company: they continue the breakaway on the road to originality.